Why We’re Hosting The Style Social – And How You Can Help
For Catawba County fashion designer Melissa Crosson, New York Fashion Week is more than a dream come true.
It’s the next step in a journey built on long hours, relentless grind, and a deep love for making people feel seen through style.
Melissa made her NYFW debut in 2024 with a collection that turned heads and sparked conversations. But behind the scenes, getting there wasn’t easy. It took resourcefulness, grit, and a whole lot of community support.
Now, as she prepares for a return to New York Fashion Week in September 2025, the stakes are even higher.
This time, she’s presenting multiple collection. including an avant-garde line at Sony Hall, a legendary venue located in the heart of New York City’s Theater District. Known for hosting everyone from music icons to fashion innovators, showing at Sony Hall is more than a booking. It’s a statement. It’s a chance to stand on a stage where some of the most talked-about fashion week moments have happened.
Now, here’s the truth: talent opens the door, but it’s resources that get you through it.
Runway fees, travel, accommodation, materials, model fittings, it all adds up. And while Melissa is working around the clock to make it happen, we know that getting her back to that stage will take a village.
That’s why this show –The Style Social– exists.
It’s more than a fashion event. It’s a fundraiser. A celebration. A rallying cry for small-town creativity and big-time dreams.
If you believe in the power of independent fashion and want to help Melissa take her designs back to the world’s biggest stage, you can support in three key ways:
- Buy tickets to the show and bring your people.
- Get your business on board and become an event sponsor.
- Donate directly to Melissa’s NYFW fund using the form below, any amount helps.
This isn’t about chasing fame. It’s about showing what’s possible when someone from here gets the chance to shine out there.
Thanks for being part of the story.